Common areas of non-compliance in ISO 9001 audits include failing to adhere to the organization's own policies and procedures, inadequate documentation, and insufficient record-keeping. To proactively address these issues, organizations should ensure they have a robust Quality Management System (QMS) in place, conduct regular internal audits to identify potential nonconformities, and provide continuous training and competency development for employees. Additionally, maintaining strong communication channels and engaging employees in quality processes can help prevent non-compliance. Implementing effective risk management and ensuring adequate resources are available to uphold quality standards are also crucial steps.